{"id":2426,"date":"2021-03-17T06:26:51","date_gmt":"2021-03-17T05:26:51","guid":{"rendered":"podlove-2021-02-17t09:37:26+00:00-a9825231e710e3f"},"modified":"2025-10-15T09:02:33","modified_gmt":"2025-10-15T07:02:33","slug":"074-akquise-fuer-kmu","status":"publish","type":"podcast","link":"https:\/\/prozessmaler.de\/?podcast=074-akquise-fuer-kmu","title":{"rendered":"074 Akquise f\u00fcr KMU"},"content":{"rendered":"\n\t\t<script class=\"podigee-podcast-player\" src=\"\/\/cdn.podigee.com\/podcast-player\/javascripts\/podigee-podcast-player.js\" data-configuration=\"https:\/\/prozessmaler.de\/?podigee_player=387\"><\/script>\n\t\n\t\t<form action=\"#\"><div class=\"episode_downloads\"><input type=\"hidden\" name=\"ptm_source\" value=\"download\" \/><input type=\"hidden\" name=\"ptm_context\" value=\"select-button\" \/><select name=\"download_media_file\"><option value=\"641\" data-raw-url=\"https:\/\/prozessmaler.de\/?download_media_file=641&ptm_source=download&ptm_context=select-show&ptm_file=pmal074.mp3\">MP3 Audio [49 MB]<\/option><option value=\"642\" data-raw-url=\"https:\/\/prozessmaler.de\/?download_media_file=642&ptm_source=download&ptm_context=select-show&ptm_file=pmal074.m4a\">MPEG-4 AAC Audio [37 MB]<\/option><\/select><button class=\"podlove-download-primary\">Download<\/button><button class=\"podlove-download-secondary\">Show URL<\/button><\/div><\/form><script>\nfunction podlove_document_ready(fn) {\n  if (document.readyState != 'loading'){\n    fn();\n  } else {\n    document.addEventListener('DOMContentLoaded', fn);\n  }\n}\n\npodlove_document_ready(function() {\n\tdocument.querySelectorAll(\".episode_downloads\").forEach(function(item) {\n        var selectEl = item.querySelector(\"select\");\n\n        item.querySelector(\"button.podlove-download-secondary\").addEventListener(\"click\", function(e) {\n\t\t\te.preventDefault();\n            var optionEl = selectEl.querySelector(\"option[value='\"+ selectEl.value +\"']\")\n            let url = optionEl.dataset.rawUrl;\n\t\t\tprompt(\"Feel free to copy and paste this URL\", url);\n\t\t\treturn false;\n\t\t})\n\t});\n});\n<\/script>\n<p>F\u00fcr mich war es immer ein Begriff, der G\u00e4nsehaut ausgel\u00f6st hat, aber nicht aus Vorfreude. Und \u00e4hnlich \u00fcberlasse viele KMU die Akquise der Hoffnung. Dabei kann eine gut vorbereitet Akquise kontinuierlich f\u00fcr Neukunden sorgen.<\/p>\n<p>In dieser Folge spreche ich mit Philipp Gotterbarm \u00fcber Instrumente und Methoden f\u00fcr die Akquise.<\/p>\n<p><strong>Inhalt &amp; Themen:<\/strong><\/p>\n<ol>\n<li>Status Quo: wie machen KMU Akquise?<\/li>\n<li>Der Faktor Mensch und die Angst vor dem Nein<\/li>\n<li>Ein m\u00f6glicher Akquise-Prozesse: Instrumente &amp; Methoden<\/li>\n<li>Tipps &amp; Tricks<\/li>\n<\/ol>\n<p><strong>Hinweise &amp; Links in der Folge:<\/strong><\/p>\n<p>Webseite: <a href=\"https:\/\/www.gk-team.de\/\">GK-Team<\/a><\/p>\n<p><a href=\"https:\/\/www.xing.com\/profile\/Philipp_Gotterbarm\/cv\" target=\"_blank\" rel=\"noopener\">XING Profil Philipp<\/a><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/philipp-gotterbarm-17a41859\/\" target=\"_blank\" rel=\"noopener\">LinkedIn Profil Philipp<\/a><\/p>\n","protected":false},"author":1,"featured_media":2303,"comment_status":"open","ping_status":"open","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[178],"tags":[172],"class_list":["post-2426","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","category-podcasts","tag-podcast","post"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>074 Akquise f\u00fcr KMU - Prozessmaler<\/title>\n<meta name=\"description\" content=\"Wissen und Erfahrungen rund um BPM. 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